The only effectively lead generation campaign is one which has a measurable return on investment. We specialize in leveraging our experience as a Qualified Intermediary who has processed over 40,000 exchanges because we know how to connect with 103 Exchangers. We create several types of campaigns which share one common denominator, they meet prospects at the intersection and urgency of their need. In 2020, this is what drives efficacy, whether it is in pay per click, direct mail or skywriting.
Investment property owners who are considering a sale or purchase are thankfully, somewhat predictable. But just because they will be searching for information that you might possess, doesn't necessarily mean they will find you. You have to find them first, and your messaging has to match their need.
As a long time Qualified Intermediary we understand 1031 Exchangers and investment property owners and know what motivates them. If you think that knowledge might benefit you and your services, you should give us a call.
If you are expecting to drive a prospect to your website and hope they will have either the desire or the patience to find the content which applies to them, you've already misjudged the average user in 2020. Compelling lead gen campaigns which capture the interest of a prospect enough to create a click need to go directly to a concise, targeted landing page with very specific messaging and imaging.
We are a fintech firm which specializes in 1031 exchanges. To that end, in an effort to support our clients or our Partners we have built certain technologies which enhance the 1031 experiece or otherwise assist in in the lead generation effort. Does this mean we do web pages? Nope, it means that we are willing to engage our technology support team to architect a new and interesting solution if making it a reality benefits or suits our Partners or their clients.